It could have said something bland and generic like “Submit” (which would have been borderline criminal), but instead uses friendly, approachable language that reinforces the importance of relationships to Contently’s operation. Overall, a great example of a kick-ass call to action. It also hints at what prospects can expect from Contently, which is dialogue – not being sold to. Many applicants reiterate their impressive qualifications and skills, but forget to describe how they would use these abilities if offered the position. Mention the job title? Home Resources Cover Letter Help How to End a Cover Letter, //